Google Ads Management That Turns Searches Into Enquiries
When someone searches for your service, your ad can be the first thing they see. We make sure those clicks turn into calls and leads.
What is Google Ads management and why do businesses need it?
Google Ads management is the setup and ongoing care of your Google ad campaigns: keyword research, ad copy, bidding, conversion tracking, negative keywords and reports. Good management makes sure your ads show to people searching for your service, in the right area, and that each click has a fair chance of becoming a lead or sale.
Key takeaways
- Google Ads reach people who are already searching for your service.
- Search, Performance Max, Shopping, YouTube and call ads each have a role.
- Conversion tracking must be tested before launch.
- Negative keywords and location settings stop most wasted spend.
- The account stays in your business name with full admin access.
- Our parent team, Shivah Web Tech, is a Google Partner.
Why does Google Ads management work for many businesses?
Google Ads management works because your ads reach people who are already searching for what you sell, and careful management keeps that spend focused on buyers.
Google Ads shows your ad to people who are already searching. A person typing "dental clinic near me" or "steel pipe supplier Ludhiana" has a need right now. This high intent is why Google Ads often brings better quality leads than other channels.
You pay when someone clicks. You decide the daily budget, the areas, the timing and the keywords. You can start small and grow.
Google Ads also gives fast feedback. Within a few weeks, you can see which services, areas and keywords bring enquiries. That data is useful for your whole marketing plan, including SEO and landing pages.
Which Google Ads campaign types do we manage?
We manage Search, Performance Max, Shopping, YouTube, Display remarketing and call ads, and pick them by your goal and business type.
Search
Text ads on Google results for chosen keywords. Best for most service businesses.
Performance Max
One campaign across Search, YouTube, Display, Gmail and Maps, driven by your conversion data.
Shopping
Product ads with image and price for online stores, using Google Merchant Center.
YouTube
Video ads to explain your offer and remarket to past visitors.
Display remarketing
Banner ads that remind past visitors to come back.
Call ads
Mobile ads where one tap calls your business.
| Business type | Campaign we usually start with | Add later |
|---|---|---|
| Local service (clinic, salon, repair) | Search with location targeting | Call ads, remarketing |
| Online store | Shopping or Performance Max | Search for top products, YouTube |
| B2B supplier or manufacturer | Search with exact and phrase keywords | Remarketing, YouTube |
| Education or coaching | Search for course keywords | YouTube and Performance Max |
What do we do in your Google Ads account?
We handle setup, tracking, ads, bidding, negative keywords, testing and reporting, and we suggest landing page fixes with our web team.
Setup
- Keyword research with real search volume and cost data
- Account structure by service, area or product group
- Ad copy with clear offers and extensions like call, location and sitelinks
- Conversion tracking for forms, calls and WhatsApp clicks through Google Tag Manager
Ongoing management
- Adding negative keywords to block wasted clicks
- Bid strategy changes as conversion data grows
- Ad testing every month
- Landing page suggestions with our web team
- A monthly report with leads, cost per lead and search terms
Keyword match types in simple words
| Match type | What it does | When we use it |
|---|---|---|
| Exact match | Shows for searches with the same meaning | Main money keywords |
| Phrase match | Shows for searches that include the meaning of your phrase | Main and related services |
| Broad match | Shows for a wide range of related searches | Only with good conversion data and strong negatives |
How does a new Google Ads account go live?
A new account goes live in five steps: audit or fresh setup, tracking test, launch with a controlled budget, 30 days of learning, then optimise and expand.
- 1
Audit or fresh setup
We check your existing account or build a new one in your business name.
- 2
Tracking test
We submit test forms and calls to make sure every conversion is recorded.
- 3
Launch with controlled budget
Tight keyword list and a budget you are comfortable with.
- 4
First 30 days of learning
Daily checks on search terms and spend in the early weeks.
- 5
Optimise and expand
Add new keywords, areas or campaign types once costs are stable.
Most new accounts are ready to launch within one to two weeks, depending on how fast we get website access and ad approvals.
How do you run Google Ads for one city or area?
For a local business, set the campaign to target people in your city or a radius around your shop, add local keywords, and use call and location assets so nearby buyers can reach you fast.
- Location option set to people in or regularly in your area
- Radius targeting around the shop, clinic or office
- Keywords with area names, like "physiotherapy clinic Mohali"
- Location asset linked to your Google Business Profile
- Ad schedule matched to the hours your team can answer calls
Local Google Ads work best when your Google Business Profile is also complete and has recent reviews, because many people check Maps before calling.
How much does Google Ads cost in India?
Google Ads cost has two parts: your ad spend, paid directly to Google, and our management fee. Click prices vary a lot by industry, city and competition. You get a clear quote for our fee after a free call.
What changes your click cost
- Competition: more advertisers on the same keyword push prices up
- Industry: legal, finance, real estate and education keywords often cost more
- Location: bigger cities usually have higher click prices than smaller towns
- Quality Score: relevant ads and fast landing pages can lower your cost
- Season: festivals, admission months and sale periods raise competition
What changes our management fee
- Your monthly ad spend
- Number of campaigns, services or locations
- Whether you need Shopping feeds or YouTube video work
- Landing page building or fixes
Google Ads vs SEO: which should you choose?
Choose Google Ads when you need leads quickly or want to test demand. Choose SEO for lower-cost traffic over the long term. Most growing businesses use both.
| Point | Google Ads | SEO |
|---|---|---|
| Speed | Leads can start within days | Usually three to six months |
| Cost model | Pay for every click | Pay for work, clicks are free |
| Control | Choose keywords, area and timing | Google decides rankings |
| When you stop paying | Traffic stops | Rankings usually stay for a while |
| Best use | Fast leads, testing offers, seasonal pushes | Steady long-term traffic |
Google Ads data also helps SEO. The search terms that bring leads in ads are often the best topics for your website pages. Read more about our SEO services and local SEO.
Why are my Google Ads not getting leads?
Most Google Ads accounts without leads have one of a few problems: wrong keywords, broken tracking, a weak landing page, wrong location settings or ads running when nobody answers the phone.
Common Google Ads mistakes we fix
- Broad match keywords with no negative list, wasting money on unrelated searches
- Ads running across all of India when the business serves one city
- Smart bidding turned on with zero conversion data
- Tracking that counts page visits as leads
- One ad group for every service, so ads do not match searches
Quick self-check
- Open the search terms report and look for unrelated searches
- Check that location is set to people in your area, not just interested in it
- Submit a test form and confirm it shows as a conversion
- Open your landing page on mobile and check it loads fast
- Check the ad schedule matches your working hours
- Make sure the phone number in ads and on the page is correct
If you find more than two of these problems, a fresh audit will likely save money. Landing page issues are covered on our conversion rate optimisation page.
What should you look for in a Google Ads agency?
Look for an agency that keeps the account in your name, sets up tested conversion tracking, shares search terms openly and reports cost per lead, not just clicks.
- Is the agency or its parent team a Google Partner?
- Will I have admin access to my own account?
- How often will you review search terms and add negatives?
- How will you track calls and WhatsApp clicks?
- What will the monthly report show?
Our parent team, Shivah Web Tech, is a Google Partner. Google Ads is one part of our PPC management and performance marketing work.
Frequently Asked Questions
What is the minimum budget for Google Ads in India?
Google has no fixed minimum budget. A small local business can start with a modest daily amount, as long as it is enough to get regular clicks on its main keywords. We suggest a starting budget after checking keyword costs in your city and industry.
Is SI Marketing a Google Partner?
Our parent team, Shivah Web Tech, is a Google Partner. The same in-house team manages Google Ads for SI Marketing clients, following Google's ad policies and best practices for tracking, bidding and account structure.
Will I have access to my Google Ads account?
Yes. The account is created or kept in your business name, with your billing details, and you keep full admin access. We work as managers on the account. If you stop working with us, the account and all its history stay with you.
Do you also run YouTube ads?
Yes. YouTube ads are managed from inside Google Ads. We use them to explain your offer with short videos, to reach people searching related topics, and to remind past website visitors about your business. You can send phone clips and we edit them.
How long does it take for Google Ads to work?
Ads can start getting clicks and leads within days of approval. The first two to four weeks are a learning period where we refine keywords, negatives and bids. Most accounts become more stable in the second month as conversion data builds up.
Is Google Ads worth it for a small business?
Yes, if people search for your service and you can answer calls quickly. With tight location targeting, focused keywords and good tracking, a small business can get enquiries at a fair cost. Without tracking and negative keywords, small budgets are easily wasted.
Should I use Performance Max or Search campaigns?
For most service businesses, Search campaigns are the better start because you control keywords and see search terms clearly. Performance Max works well for online stores and accounts with good conversion data. We often test it once the Search campaign is steady.
Can you fix my existing Google Ads account?
Yes. We start with an audit of tracking, keywords, search terms, structure and landing pages. We keep what works and fix what wastes money. We do not delete the account history, because past data helps Google's bidding make better choices.
Talk to our team today
Call or WhatsApp +91 70188 14716. We reply fast, Monday to Friday.